weena&associates’ Guide to Organising a Corporate Event (Part 1)

Organising an event for your company for the first time can be pretty daunting. So here’s a simple guide to help you ensure that your first effort at organising a corporate event will be a successful one.

1. Know What You Want

While many people rely on their appointed events organizer (if they are using one) to recommend event ideas and solutions, you should still know exactly what you want to achieve and communicate accordingly. Let’s face it, at the end of the day, they are not accountable to the objectives and key performance indicators that you will be assessed on.

2. Plan! Plan! Plan!

Remember, if you fail to plan, you plan to fail. You will need to develop a budget, timeline and marketing/publicity plans for the event. Such details are so vital to the success of your event, so if you need help working through the details, approach a colleague who is detail-oriented or has event planning experience for advice.

3. Appointing the Right Events Planner

Working with the right events planner can make or break your event. While you can ask for referrals or research on events organisers via the website, nothing beats the face-to-face interaction. Do not just ask for their portfolio (which may be impressive), but do they make you feel at ease and confident about your event? Are they able to translate your brand into the event so that it does not become a circus? Are they empathetic towards your concerns or are they just anxious to get the work done?

Were the above steps helpful? Stay tuned for the next instalment…

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